— CITIBLOCK FPC ENTERPRISE • VINDHYA MILLETS FLAGSHIP BRAND

Rooted in Heritage, Grown with Care. Ancient Indian Superfoods for a Healthier Tomorrow.

CORPORATE ENTITY LINEAGE 100% Farmer-Owned
Vindhya Millets is the consumer packaged brand of Citiblock Farmer Producer Co. Ltd.
CIN U01100UP2022PTC168489 • ROC Kanpur • Inc. 2022 View Dossier ↓

Direct from 1,500+ smallholder farming families in Mirzapur, Uttar Pradesh — we bring pure, nutrient-dense ancient superfoods straight from the farmgate to your dining table with zero middlemen.

Grown on the rainfed plateau of the Vindhya range, our millets are cold stone-ground and handcrafted by local women self-help clusters — 100% chemical-free, nutrient-rich, and farm-to-table.

Hon'ble Prime Minister Shri Narendra Modi interacting with Citiblock FPC (Vindhya Millets) CEO
100% Farm Fresh Mirzapur Soil
Zero Chemicals No Maida or Palm Oil
1,500+ Farmers Citiblock FPC
Kisan Se Seedha Fair Price Guarantee
1500+
Farmers Empowered
Citiblock FPC members in Mirzapur
20+
Millet Foods
Ragi, Bajra, Jowar & Snacks
50+
Villages Covered
Across the Vindhya plateau
100%
Direct Farm-to-Table
Traceable. Pure. Middleman-free.
Good Food is a Stronger India — VINDHYA MILLETS

“Good Food is a Stronger India”

— VINDHYA MILLETS —
Be a Part of Our Journey →
Citiblock FPC millet harvest and 1,500+ local farmers in Mirzapur
— OUR ROOTS & HERITAGE

A Movement Led by Local Farmers.
Kisan Se Seedha, Purest Produce.

Born in the sun-kissed hills of Mirzapur, Vindhya Millets was created as the direct-to-consumer flagship brand of Citiblock Farmer Producer Company Limited (Citiblock FPC). Founded under the Government of India’s SFAC 10,000 FPO Scheme, our collective unites 1,500+ local farming families to bypass commission brokers and bring unadulterated, farm-fresh ancient superfoods straight from the soil to your dining table.

Agrarian Heritage

Indigenous heirloom seeds nurtured with organic compost and rainwater.

Zero Middlemen

Fair remuneration empowering 1,500+ smallholder farming families.

100% Pure Superfoods

Clean processing with zero maida, zero palm oil, and zero preservatives.

— ANCIENT INDIAN SUPERFOODS • SHREE ANNA

Why Millets? Powering Modern Wellness.

Shree Anna are India’s timeless nutrient powerhouses — naturally gluten-free, low glycemic index, and packed with vital minerals that modern industrial grains stripped away.

10x Calcium vs Polished Rice
3x Iron & Zinc vs Modern Wheat
Low GI < 55 Sustained Energy
100% Gluten-Free Naturally Light on Gut
Ragi Whole Grain
344mg Calcium / 100g Mandua

Ragi

Finger Millet • Mandua / Nachni
10x Calcium Bone Density Deep Sleep

Loaded with 10x more calcium than polished rice, essential amino acids (tryptophan), and natural polyphenols for bone strength, pediatric growth, and sound sleep.

Explore Ragi Foods
Bajra Whole Grain
8mg Iron & Zinc Sajje

Bajra

Pearl Millet • Sajje / Kambu
Rich in Iron Fights Anemia Sustained Energy

A robust, warming super-grain renowned for boosting hemoglobin and oxygen flow. High in magnesium and prebiotic fiber for cardiac stamina and day-long vigor.

Explore Bajra Foods
Jowar Whole Grain
Low GI ~54 Sorghum

Jowar

Sorghum • Great Millet / Jola
Diabetes-Friendly High Protein Heart Health

Abundant in resistant starches and copper, Jowar regulates blood glucose spikes, promotes gentle digestive transit, and fosters beneficial gut microbiome balance.

Explore Jowar Foods
Kodo & Foxtail Whole Grain
8.5% Fiber & Polyphenols Kodo

Kodo & Foxtail

Small Super-Grains • Kangni
Polyphenol Shield Natural Detox Anti-Inflammatory

Celebrated in Ayurvedic wisdom for systemic cleansing and metabolic repair. Rich in bioflavonoids that protect cellular health and strengthen immunity.

Explore Small Millets
70% Less Water vs Paddy Rice
Zero Synthetic Chemicals Needed
Climate-Resilient Planet Healer
100% Farmer-Owned Sourcing
— THE CITIBLOCK FPC MODEL

Owned by Farmers. Driven by Dignity.
The Citiblock FPC Circular Ecosystem.

Vindhya Millets is not an ordinary commercial reseller. It is the direct-to-consumer flagship brand created, owned, and powered by Citiblock Farmer Producer Company Limited (Citiblock FPC) — an agricultural producer company uniting 1,500+ smallholder farmers across 50+ village panchayats in Mirzapur, Uttar Pradesh.

VALUE CHAIN HIERARCHY
From Village Soil to Urban Kitchens — 100% In-House & Middleman-Free
01

1,500+ Local Farmers

Smallholder agrarian families across Mirzapur cultivating heirloom, drought-hardy millets.

Democratic Shareholders
02

Citiblock FPC (Parent)

Registered FPO (CIN: U01100UP2022PTC168489) providing seed capital, aggregation, and cold-milling infrastructure.

Parent Producer Company
03

Vindhya Millets (Brand)

Consumer packaged superfood brand bringing chemical-free ragi, bajra & jowar directly to customers nationwide.

Consumer Flagship Brand
04

10,000+ Indian Homes

Conscious consumers enjoying farm-to-fork purity with full farmgate traceability.

Nourished Families
FOUR CORE PILLARS

How Citiblock FPC Puts Farmers First

01 • DEMOCRATIC OWNERSHIP 1,500+ Equal Shareholders

100% Farmer-Owned Enterprise

Over 1,500 local farmers are registered equity shareholders of Citiblock FPC with equal voting power. Unlike commercial FMCG corporations that treat cultivators as cheap labor, our cooperative structure redistributes corporate dividends and profits directly back into farming households.

02 • ZERO MIDDLEMEN +35% Real Income Boost

Guaranteed Farmgate Pricing

We eliminate predatory middlemen, village moneylenders, and mandi brokers. Farmers receive guaranteed above-market buyback prices with instant cashless transfers at village aggregation centers, protecting rural families from speculative market drops.

03 • SOIL REGENERATION 100% Chemical-Free

Sustainable & Rainfed Agronomy

The rocky, undulating terrain of Mirzapur is natural gold for millets. Citiblock FPC equips farmers with heirloom seeds, bio-fertilizer guidance, and water-efficient mulching — cultivating crops with zero chemical pesticides and preserving soil fertility for future generations.

04 • INCLUSIVE LIVELIHOODS 70%+ Women-Led Work

Rural Women SHG Leadership

Our localized destoning, optical sorting, cold stone-chakki milling, and artisan biscuit baking units are led by women Self-Help Groups (SHGs) in Mirzapur villages, creating dignified local employment and financial independence for rural homemakers.

GOVERNMENT OF INDIA ACCREDITED • STATUTORY DISCLOSURES

Official Corporate Credentials & Certifications

Citiblock Farmer Producer Company Limited operates in strict compliance with the Companies Act, 2013, SFAC Central Mission guidelines, and FSSAI food safety benchmarks.

Citiblock Farmer Producer Company Limited Logo
OFFICIAL CORPORATE PORTAL & PUBLIC DOSSIER

Citiblock Farmer Producer Company Limited

Access our complete legal incorporation filings, Board of Directors, shareholder register, village coverage maps, and audited agrarian impact metrics on our official corporate portal.

Explore Citiblock FPC Portal Parent Enterprise Website & Legal Records
Hon'ble Union Minister of Agriculture and Farmers Welfare Shri Shivraj Singh Chouhan reviewing Vindhya Millets products
🌾 National Agri Expo • Review by Union Agriculture Minister
— MINISTRY OF AGRICULTURE & FARMERS WELFARE

National Recognition by Hon’ble Union Agriculture Minister Shri Shivraj Singh Chouhan

During the National Agricultural Expo, Hon’ble Union Minister of Agriculture & Farmers Welfare, Shri Shivraj Singh Chouhan, visited the Vindhya Millets pavilion. He personally reviewed our chemical-free millet superfood range and commended the Citiblock FPC collective for directly empowering 1,500+ smallholder farming families in Mirzapur without middlemen.

Govt. FPO Scheme SFAC 10,000 Mission
1,500+ Farmers Zero Middlemen Fair Share
Shree Anna Movement 100% Ancient Heritage
— NATIONAL HONORS • GOVT. OF INDIA & MEDIA ACCREDITED

National Recognition & Verified Honors: Red Fort Honor & Media Spotlight

Empirical milestones and national honors achieved by Vindhya Millets and our parent producer collective, City Block Farmer Producer Company Limited (Mirzapur): 78th Independence Day Special Guests at the Red Fort, News18 national business feature, Ministry of Agriculture Budget platform, and healthy cookies supplied to the Indian Armed Forces.

Citiblock FPC 38 Farmer Delegation at Red Fort New Delhi for 78th Independence Day - News18 National Feature
GOVT. OF INDIA SPECIAL GUESTS • 78TH INDEPENDENCE DAY
Red Fort, New Delhi • 15 August 2024
NEWS18 NATIONAL EXCLUSIVE 15 Aug 2024

Mirzapur: 38 Farmers Join 78th Independence Day Celebrations at Red Fort (News18)

In a proud national recognition, 38 farmer shareholders (19 women and 19 men) of City Block Farmer Producer Company Limited (Mirzapur, UP) were invited by the Government of India as Special Guests to the Red Fort, New Delhi, for the 78th Independence Day celebrations with the Hon'ble Prime Minister. Led by CEO Dheeraj Kumar Maurya, the collective was honoured for exemplary work in coarse grains (Shree Anna) and grassroots farmer prosperity. As reported nationally by News18, Citiblock's pure millet cookies and snacks have gained wide acclaim alongside global exhibitions in Dubai and ASEAN-India Millet Festival in Jakarta.

Delegation: 38 Farmers (19 Women, 19 Men) Ceremony: Red Fort, New Delhi (78th ID) Global Footprint: Dubai & ASEAN Jakarta Stalls Coverage: News18 National (CNN-News18)
Read Full Coverage on News18 Verified Source: News18 India • Aug 15, 2024
News18 Hindi Business Feature - Founder Dheeraj Maurya Millet Startup Success Story
STARTUP SUCCESS STORY • GLOBAL DEMAND
Dubra Pahari, Mirzapur • 11 June 2024
NEWS18 BUSINESS EXCLUSIVE 11 Jun 2024

Left Job to Build a Thriving Millet Startup, Today in Demand Worldwide: News18 Features Vindhya Millets

According to a dedicated national business report by News18 Hindi, farmer's son Dheeraj Kumar Maurya left his mechanical engineering career in Haryana to return to his roots in Dubra Pahari, Mirzapur, founding City Block Farmer Producer Company Limited. Expanding from 10 initial farmers to 1,200+ member-farmers (including 400 women shareholders), the enterprise established a modern millet processing facility with personal mentorship from APEDA (Assistant General Manager CB Singh). The company has sold over 20 quintals of pure coarse-grain biscuits and successfully exported orders to Indonesia (Jakarta) and the UAE (Dubai).

Farmer Members: 1,200+ Farmers (400+ Women) Global Exports: UAE (Dubai) & Indonesia Mentorship: APEDA (AGM CB Singh) Production: 20+ Quintals Millet Cookies Sold
Verified Source: News18 Hindi • June 11, 2024
City Block FPC Millet Cookies Bakery Processing Unit Bajra Biscuit INSTITUTIONAL SUPPLIER • VALUE ADDITION

Commercial Millet Bakery (Indian Armed Forces Supplier)

Citiblock FPC established a specialized bakery unit for wholesome millet cookies and snacks. We have proudly supplied pure, chemical-free millet cookies to the Indian Armed Forces and Grameen Foundation, alongside representing India at ASEAN-India Millet Festival (Jakarta).

Clients: Indian Armed Forces, Grameen Foundation Expos: ASEAN Millet Fest (Jakarta), World Food India Purity: 100% Maida-Free, Jaggery-Baked
Citiblock FPC CEO Dharmendra Kumar featured by Ministry of Agriculture on Union Budget 2024 MINISTRY OF AGRICULTURE (GOI) • BUDGET 2024

CEO Featured on Ministry of Agriculture Official Platform (Budget 2024)

Mr Dharmendra Kumar, CEO of City Block Farmer Producer Company Limited (Mirzapur, UP), shared his grassroots perspective on Union Budget 2024-25. His official testimonial was broadcast on the official platform of the Ministry of Agriculture and Farmers Welfare, Government of India.

Platform: Ministry of Agri & Farmers Welfare, GoI Speaker: Dharmendra Kumar (CEO, CFPCL) Occasion: Union Budget 2024-25
View Official Ministry Post on LinkedIn
INSTITUTIONAL INFRASTRUCTURE & SUBSIDIES

Explore ₹12L Farm Machinery Bank, Solar Irrigation & Verified M-CRIL Audit

Detailed documentation of Government of UP tractor subsidies, PM-KUSUM solar water pumps, date palm plantations, and third-party FPO audit evaluations are housed on our dedicated Citiblock FPC portal.

— FROM OUR FIELDS TO YOUR TABLE

A Cleaner, Fairer Food Journey.

Trace every bite back to the soil of Mirzapur and the hardworking farmer who nurtured it.

Ancient Grains Modern Lives Seal
01
Grown by 1,500+ Farmers

Grown by 1,500+ Farmers

Cultivated organically across 50+ Mirzapur villages using rainfed, chemical-free heirloom agriculture.

02

Gentle Cold Processing

Stone-cleaned, unhusked, and unpolished to retain 100% of the nutrient-dense outer bran and dietary fiber.

03

Small-Batch Fresh Baking

Baked with pure jaggery, natural butter, and wholesome spices. Strictly zero maida, palm oil, or preservatives.

04

Delivered to Your Kitchen

Packed in food-grade, airtight eco-pouches and dispatched pan-India to keep your family healthy and active.

“
“Good food grows when farmers grow.”

“Before Citiblock FPC, we had to travel miles to mandi brokers who took heavy cuts from our harvest. Today, over 1,500 of us in Mirzapur have guaranteed fair pricing, direct market access, and the pride of seeing our pure millets nourish families in Mumbai, Delhi, and Bangalore.”

Ram Prasad Maurya • Lead Farmer

Citiblock Farmer Producer Collective, Mirzapur, Uttar Pradesh

Elder farmer in Mirzapur representing Citiblock FPC
— OUR CORE VALUES

More Than Food. A Sustainable Movement.

Every pack of Vindhya Millets carries the integrity, sweat, and ecological values of the soil it was cultivated in.

Ecological Sustainability

Millets consume 70% less water than paddy and thrive naturally without toxic pesticides, replenishing groundwater and soil fertility.

Farmer Prosperity

Citiblock FPC gives farmers direct market power, eliminating loan sharks and middle-men to create self-reliant rural communities.

Uncompromising Purity

100% chemical-free superfoods packed with iron, calcium, and complex fiber — preventive healthcare right on your breakfast table.

Reviving Cultural Heritage

Restoring India's sacred Shree Anna grains to their rightful place as daily staples for a healthier, stronger generation.

— DIGITAL ARCHITECTS & CREATIVE FORCE

The Digital Minds Behind Vindhya Millets

From engineering complex e-commerce architectures from scratch to brand storytelling and human-centric design — meet the multidisciplinary team powering Citiblock FPC’s digital revolution.

Digital Product & Tech Lead
Gautam Kumar Maurya - Digital Product & Technology Lead at Vindhya Millets

Gautam Kumar Maurya

Digital Product & Technology Lead
Sep 2026 – Present • Mirzapur, UP (Hybrid)

Single-handedly architected and evolved Vindhya Millets’ digital presence from scratch over 8–9 months of dedicated engineering — transforming an initial static concept into an enterprise-grade, database-driven full-stack e-commerce platform with automated payment workflows, admin command center, and hardened web security.

Full-Stack PHP & MySQL Razorpay Payment Gateway Hostinger Cloud & DNS Advanced SEO & Schema CSRF & Web Security RBAC Admin Center
Key Contributions & Impact Offer Letter Verified
  • End-to-End Website Development: Registered and configured domain, set up DNS, SSL, and Hostinger hosting from scratch.
  • Full-Stack Engineering: Evolved static site into custom e-commerce engine with PHP, MySQL & JS for dynamic catalogs & workflows.
  • Payment & Billing Automation: Integrated Razorpay, UPI, cards, and secure webhook reconciliation workflows.
  • Admin & Business Operations: Developed full product, inventory, and order lifecycle management command center.
  • SEO & Deployment: Managed production deployment, high-performance technical SEO, structured schemas, caching, and PWA readiness.
  • Security & Reliability: Hardened platform with input validation, prepared PDO statements, session governance, and anti-timing attack protection.
Official Offer Letter Verified Citiblock FPC Enterprise
Praveen Singh - UI/UX & Creative Brand Designer at Vindhya Millets

Praveen Singh

UI/UX & Creative Brand Designer
Mirzapur & Prayagraj, UP

Shaping the visual identity and user experience of Vindhya Millets. Leading human-centric UI/UX design, organic packaging aesthetics, and clean digital design systems that blend India’s ancient superfood heritage with modern minimalist elegance.

UI/UX Design Systems Organic Brand Aesthetics Digital Packaging Visual Storytelling Responsive Layouts User Interaction Design
Creative Design Highlights Design Lead
  • Earthy Visual Language: Created the harmonious palette of Vindhya forest greens, raw jaggery amber, and warm cream.
  • Sustainable Product Packaging: Modernised rural Shree Anna coarse-grain packaging for urban consumers.
  • Mobile-First UX Journey: Designed intuitive product browsing, cart nudges, and seamless checkout flows.
Creative Associate: PrayagrajRooms.in ↗
Rohit Pal - Social Media & Community Growth Lead at Vindhya Millets

Rohit Pal

Social Media & Community Growth Lead
Community Outreach • Mirzapur & Purvanchal

Directing social growth, digital storytelling, and rural-urban community building. Giving a digital voice to 1,500+ smallholder farmers and bringing the inspiring journey of Mirzapur’s organic millet fields directly to health-conscious consumers nationwide.

Social Media Strategy Grassroots Storytelling Viral Content Creation Farmer Advocacy Brand Awareness Digital Community Growth
Community & Reach Highlights Growth Lead
  • Grassroots Farmer Narratives: Showcasing authentic stories of tribal and smallholder farmers of Mirzapur and SHG women.
  • Nutritional Advocacy: Educating modern urban youth on the preventive healthcare benefits of sacred Shree Anna grains.
  • Cross-Platform Growth: Building active digital engagement across Instagram, YouTube, and LinkedIn channels.
1,500+ Farmer Voices Digital Advocacy
— FREQUENTLY ASKED QUESTIONS

Everything You Need to Know About Us.

Quick, transparent answers about our farmer collective, our organic millet foods, and our mission.

Vindhya Millets is a premium health-focused food brand proudly brought to you by Citiblock Farmer Producer Company Limited (Citiblock FPC). Rooted in the fertile soil of Mirzapur, Uttar Pradesh, our mission is to bring India’s ancient, nutrient-rich superfoods back to modern kitchens through a 100% farmer-led collective.

We work directly with over 1,500 local smallholder farmers across 50+ villages in the Vindhya region of Mirzapur and Prayagraj. By eliminating middlemen, we ensure our farmers receive guaranteed, fair remunerative prices for their crops, and consumers get the purest farm-to-table produce.

Yes! We strictly avoid refined wheat flour (maida), hydrogenated palm oil, synthetic preservatives, and artificial food coloring in all our products. Our biscuits and snacks are handcrafted with pure indigenous millets, organic jaggery, and unadulterated cold-pressed oils.

Our 1,500+ farmers cultivate indigenous grains including Ragi (Finger Millet with 10x more calcium than rice), Bajra (Pearl Millet rich in iron & zinc), Jowar (Sorghum with low glycemic index), along with small detox grains like Kodo and Foxtail Millets.

Yes! We ship our farm-fresh millet products nationwide from our processing facility in Mirzapur, Uttar Pradesh. Delivery typically takes 3 to 6 business days, and shipping is completely FREE on all orders above ₹499.

Purvanchal farmers in Mirzapur, Prayagraj, and neighboring regions can join our collective by contacting our field coordinators. We provide high-germination heirloom seeds, sustainable agronomy training, and guaranteed harvest buyback.

Mirzapur river sunset - Vindhya Millets agricultural heartland

Let's Build a Healthier, Happier India.

Experience the authentic purity of farm-fresh, chemical-free millets while directly uplifting over 1,500+ smallholder farming families across Mirzapur.

Kisan Se Seedha
•
Shuddh. Poshan. Bharosa.
•
1,500+ Farmers of Citiblock FPC
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